You've put in the hard work of planning, preparing, and executing a successful webinar. Congratulations! Now it's time to get the most out of your investment by recycling your webinars.
Webinars are an excellent way to generate leads and sales, but did you know that they can also be reused to create other types of content?
In this blog post, we'll give you 6 tips on how to recycle your webinars so that you can continue to generate leads and sales long after your live event is over.
Your video course doesn't have to be anything fancy. You can simply upload your recorded webinar to a platform like Udemy or Teachable, add some additional resources (e.g., PDFs, worksheets), and voila! You've got a brand-new product that you can sell on your website or through online marketplaces.
If you don't want to create an entire video course, you can also break down your webinar content into individual blog posts. This is a great way to repurpose your content if you want to keep the live recording of your webinar intact (i.e., for those who want to purchase the full recording).
To do this, simply listen back to your recording and make note of all the different topics that you cover. Then, write a blog post about each topic, linking back to the recording in each post so that readers can listen to the original if they want more information.
Another great way to repurpose your webinar content is by turning it into an eBook. Especially, when you are dealing with a huge chunk of information that is text based. For instance, slides that have a good number of bullet points.
Here, you will simply need to transcribe the entire webinar using online transcription services and then go ahead with formatting the same in the shape of an eBook where you use a tool like InDesign or Word.
Once the outcome is satisfying you can save it as a PDF on your website to be downloaded and can market the same through online marketplaces, like Amazon Kindle Direct Publishing.
Social media marketing is a great way to promote your business, generate leads, and drive traffic back to your website—but only if you're using it effectively. A great way to ensure that your social media posts are effective is by repurposing excerpts from your webinars as social media content.
Take snippets from throughout your presentation—whether it's quotes from yourself or guest speakers, interesting statistics, or even just particularly well-written sections—and turn them into engaging social media marketing posts (complete with images!) that will grab attention and get people clicking through to watch the full recording of your webinar.
Email marketing is still one of the most effective ways to generate leads and boost sales—but only if people are actually opening and reading your emails! If you're having trouble getting people to open and read your emails, try using quotes from your webinars as opt-ins.
Simply create an image with a quote from your webinar (be sure to include a link back to the recording!) and use it as an email opt-in on your website or blog. When people see these quote images in their inboxes, they'll be more likely to click through and watch the recording—which means more leads and sales for you!
If you're looking for an easy way to recycle your webinars, Hipclip is the answer. The transcription software helps you transcribe and edit webinars quickly and easily, without the need for expensive video editing software or hours of work.
There are endless possibilities when it comes to recycling your webinar content—it just takes a little bit of creativity and effort to make it happen!
By following the tips we've outlined above, you can turn your one-time webinar event into evergreen content that will continue to produce leads and sales for months or even years to come! So, what are you waiting for? Get started recording those webinars early and often! Your future self will thank you for it.
