How to Repurpose Webinars for Social Media

So, you've finished a webinar, and your audience loved the content. That got you thinking, what else can you make out of it to elevate your brand presence?

Well, you are thinking on the right track.

It's always a wise call to consider repurposing your webinar content. That way, you will always have an additional lead generation channel after the webinar.

No matter how good a session is, the effect begins to warn out if you have nothing new to offer. And while creating new content every day is a challenge, there's no harm in repurposing content that was already a hit with the audience.

With social media ruling the roost, you have more than one option to keep the conversation going and boost traffic to your website.

Sounds like your kinda plan? Read on to find out what you do about it.

Target the right platform  

While there are multiple social media platforms, the impact of your content has a lot to do with the one you choose. For instance, if you are a B2B business, LinkedIn and Twitter should be your platform of choice. Whereas, if you are an artist or a creative B2C business, consider Instagram or Facebook for effective reach.

Once you have identified your platform, it's time to start repurposing your content. Again, short-form videos are a great option to repurpose content exclusively for social media platforms.

Timing matters

Time is of paramount concern when repurposing content for social media. Whether it's reels or shorts, you will need to time your clips well under 90 seconds.

And as challenging as that sounds, there's no better way out with relentless scrolling all day, jumping from one content to another. In other words, you will have to capture maximum eyeballs within a very short time. So, invest a major chunk of your time working on edits so that the right moments fire up in front of your target audience.

Pro Tip: Focus on a single benefit or key USP of your product or service and always include a Call for Action.

Use Hashtags

Hashtags determine what the public is interested in. Thus, using the right hashtags will help you reach a like-minded community who wants to see what your product or service can do for them. The trick is to choose the most relevant ones to land easily on people's feeds.

How Hipclip can help

When you are looking to create bite-sized, engaging clips for social media, you will need to start with an online transcription service to get the content down to basic, written text.

And that's where HipClip comes in. Using the simple yet functional online transcription service, you can harness the power of speech-to-text recognition tech to transcribe your video/audio files.

So, if you are looking to create short-form videos from the most exciting parts of your webinar recordings, HipClip can do that in a few clicks. In other words, saving you a good amount of time and money as you don't have to do things manually or work with multiple tools at a time.

Wrap Up

The hard work you put behind creating a stellar webinar doesn't have to be a one-time effort. Now that you know how to repurpose the content, you can reap the benefits forever, as long as you keep creating engaging content. With a speech-to-text software like HipClip by your side, nothing is impossible.