Your video content is solid. But your email subscribers? They're missing out because most won't click through to watch. Those valuable insights are just sitting there, unwatched.
It's time for a change if:
- Writing emails from scratch takes forever
- Video links get ignored in emails
- Your best content isn't reaching your list
- Email engagement is dropping
Let's fix this.
Here's what the data shows:
- Emails with video content get 96% higher click-through rates – Campaign Monitor
- 78% of marketers say video emails increase ROI – Wyzowl
- Text-based insights from video get 54% more engagement – HubSpot Email Marketing Report
But here's what really matters: Your videos are already full of email-worthy content. You just need to unlock it.
No more guessing. Use these proven patterns:
- "Behind this video..." (tap into curiosity)
- "Quick summary: [Topic]" (promise value)
- "You missed this in the video..." (create FOMO)
- "[Number] key insights from..." (set clear expectations)
The Flow That Converts:
1. Hook (make them care immediately)
2. Context (why this matters to them)
3. Key points (deliver real value)
4. Examples (show, don't just tell)
5. Action step (make it crystal clear)
Break it down:
- Email 1: Core concept (hook them)
- Email 2: Deep dive insights
- Email 3: Implementation steps
- Email 4: Case study/results
- Email 5: Action plan
Focus on:
- One key insight
- Clear implementation steps
- Immediate benefit
- Specific next action
❌ What Destroys Open Rates:
- Generic subject lines
- Walls of text
- Unclear value
- No structure
- Unknown sender without a photo
✅ What Drives Engagement:
- Personal hooks
- Scannable format
- Clear takeaways
- Visual breaks
- Specific CTAs
1. Watch your video
2. Mark key moments
3. Note powerful quotes
4. List potential hooks
1. Write subject lines
2. Structure content
3. Add personal context
4. Create strong CTAs
1. Format for easy reading
2. Add visual elements
3. Test different versions
4. Plan your sequence
Manual email creation means:
- Video review: 1-2 hours
- Content extraction: 1-2 hours
- Writing/editing: 2-3 hours
- Formatting: 1 hour
- Testing: 1 hour
That's 6-9 hours per video-to-email sequence.
Two paths forward:
1. Follow this guide (works great, just time-intensive)
2. Automate the process and focus on creating
Your audience deserves your insights. The question is: how will you deliver them?
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